top of page

Subscribe to Our Newsletter

Thanks for subscribing!

We have been receiving additional press on our research of online vaping retailer noncompliance with age verification, shipping, and flavor restrictions. You can read the newest article covering the story at The Washington Post (linked).


Below is an excerpt from the article:


"The problem was outlined by University of California at San Diego researchers who found that when they ordered 99 flavored vape products online, 81 percent arrived through the Postal Service — despite laws banning that. No buyers had their IDs scanned upon delivery as required by law, according to research published Nov. 11 in the journal JAMA. More than two-third of the buyers in San Diego received packages at their homes even though the city bans online sales of flavored vapes.


'It’s incredibly easy to buy flavored vaping products online — even in areas where they are restricted,' said lead author Eric C. Leas, an assistant professor at the Herbert Wertheim School of Public Health at UCSD."


Front Page Washington Post
Our research appears on the front page of The Washington Post.

If you would like to access data from this research, please reach out to us at info@tobaccoecommercelab.com and tell us what you need and how you intend to use it.



Greetings,


Our lab’s research on noncompliance among e-commerce vaping retailers was recently published in JAMA on November 11, 2024. The results suggest that it is incredibly easy to buy flavored vaping products online even in areas where they are restricted. They also suggest that, for the most part, online retailers disregard both federal and state laws pertaining to shipping requirements and age verification. This is especially an issue for efforts to limit youth vaping.


This study was motivated by the 2020 Preventing Online Sales of E-Cigarettes to Children Act which bans the shipment of vaping products via USPS and requires ID age verification upon delivery and also SB-793—California’s statewide restriction on the sale of flavored tobacco.

We conducted the study last October, 2023 by attempting to purchase 156 flavored vaping products across 78 e-commerce websites. Purchases were made in pairs with one buyer in San Diego, where e-commerce vaping sales are restricted by a local ordinance, and the other buyer in different jurisdiction in San Diego County, California, where there was no local ordinance.


A total of 105 flavored vaping products were completed when none should have been to be compliant with SB-793. There was no difference in the rate of deliveries between buyers in areas with a local restriction or not. Among those delivered, only 1 buyer had their ID scanned as required by law. Most did not have any interaction with the delivery personnel. Moreover, 80.8% of the products were shipped via USPS, despite the federal ban on using this service. An additional 8.8% were shipped via couriers that have corporate policies restricting tobacco shipments, including UPS, FedEX, and DHL.


One solution we believe is to start routinely conducting compliance checks to monitor and enforce compliance among online retailers.


We have detailed information on the websites we purchased from and also images of the products and shipping labels, etc. If you would like to access this data, please reach out to us at info@tobaccoecommercelab.com and tell us what you need and how you intend to use it.


Further coverage available at:


We will reach out again next week with an update.

Beginning last fall, our lab observed an increase in online vape shops selling "magic mushroom" products. We want to inform you about two categories in particular.


The first involves products made with Amanita muscaria mushrooms. These mushrooms contain muscimol, a central nervous system depressant that can mimic some effects of classical psychedelics but can be fatal at lower doses than fentanyl, cocaine, and PCP. Despite the risks, vapes, smokes, gummies, and chocolates containing muscimol are marketed with health claims, such as reducing anxiety and depression, often vaguely referencing studies on psilocybin mushrooms. Unlike psilocybin, Amanita muscaria and muscimol are not listed as controlled substances, leading manufacturers to argue their legality. We disagree. More details and our research are available in the UC San Diego feature.


The second concern is products labeled as "magic mushrooms" without disclosing their active ingredients. Notably, Diamond Shruumz, based in Santa Ana, CA, sells gummies, chocolates, and ice cream cones, claiming they contain a proprietary blend of nootropic and functional mushrooms. However, they also provide dosing recommendations for a psychedelic experience without specifying the active ingredient. The FDA has issued a consumer warning after 12 individuals sought medical attention and 10 were hospitalized after consuming Diamond Shruumz products. Some experts suspect these products may contain 4-AcO-DMT, a synthetic compound similar to psilocybin, with limited safety data. More information on the ongoing investigation is available on the FDA website.


Please watch for these products, as they are widely sold at tobacco retailers and may pose a growing public health risk.

© 2026 The E-commerce Lab

TRDRP Logo_edited.jpg
bottom of page